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DIGITAL STRATEGY When brands put into action a digital strategy it can be a very daunting task in choosing where to start. The temptation is always to get your digital agency to start with your website because this is the easiest place to identify deficiencies. This...

And that goes for “digital disruption” too. This word is meaningless in the context that you are using it. Disruption is not a buzzword. It is not a service you can sell to clients. It is not a technology platform you can implement. It is not...