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Thought leadership from Helm

DIGITAL STRATEGY When brands put into action a digital strategy it can be a very daunting task in choosing where to start. The temptation is always to get your digital agency to start with your website because this is the easiest place to identify deficiencies. This...

As is the nature of technology and marketing, it changes and develops at breakneck speed! What was current one day is suddenly obsolete the next. Everyone starts talking about some emerging tech and you have no idea how to talk about it. A new buzzword starts...

And that goes for “digital disruption” too. This word is meaningless in the context that you are using it. Disruption is not a buzzword. It is not a service you can sell to clients. It is not a technology platform you can implement. It is not...

If you work client side, then chances are that you’ve had a bad experience working with a digital agency in the past. You might be halfway through a project with this agency right now that you cannot wait to finish so you can move on...